Hello

I'm Andrew Macarthy, a social media consultant based in Swansea, Wales, in the UK. I am the author of 500 Social Media Marketing Tips , the Amazon Web Marketing #1 Bestseller for the Kindle e-book platform, and in paperback.

Through my book, blog, video tutorials, and consultancy work, I have helped thousands of individuals and businesses to build, grow, and maintain a great social media strategy. I'd love to help you too! 

 

My Social Media Story 

COVER-DECEMBER-2019-V3.jpg

After several years in blogging and a side-step into copywriting and e-learning design for big business, I was made redundant at the beginning of 2012.

I  had developed a passion for social media since its emergence and rise in the mid-2000s, and finding myself unemployed, noticed a gap in the market to help businesses who could benefit from a reference point for simple, practical advice to help them create, maintain, and boost their social media marketing efforts. After a couple of months of research and writing, I published the first edition of 500 Social Media Marketing Tips for Kindle in March 2012.

I did not have any expectations about how well the book might sell (or even if it would sell at all!), but within a few months it had risen to the #1 spot in the Web Marketing category on Amazon UK, and a little later the same happened on Amazon.com in the US, outselling works by famous marketing authors and those in the For Dummies  franchise. As of 2021, 500 Social Media Marketing Tips has sold over 100,000 copies.

The Kindle version of 500 Social Media Marketing Tips is updated with fresh and revised content every month The paperback version, meanwhile, gets a refresh every quarter.