Why I Recommend Flodesk For Small Business Email Marketing

Choosing an email marketing provider can feel overwhelming. I’ve tried several solutions over the years, from MailChimp to Beehiiv, but Flodesk is where I’ve always felt most at home - you might even call me an early adopter :)

My strength is in writing and content creation, so I didn’t want to have to spend hours learning a new platform to help grow my business. Flodesk makes it easy for small businesses, entrepreneurs, and creatives to build and grow their email lists in a beautiful and simple way. Flodesk is powerful, but also super user-friendly - which is perfect when all you really want to do is start creating.

With Flodesk, you can:

• Choose from a variety of gorgeous templates

• Track how your emails are performing with detailed analytics

• And even sell products through built-in e-commerce tools

Plus, Flodesk recently added some exciting new features that make email marketing even more engaging (I’ll get to those soon!)

In this blog post, I’ll show you what makes Flodesk stand out and tell you more about its key features so that you can decide if it’s the right tool for you.

Key Features of Flodesk For Entrepreneurs

Let’s take a look at some of Flodesk’s standout features, before moving on to its newest feautures.

Stunning Email Designs and Templates

A lot of other email marketing tools can feel complicated to use, but Flodesk uses a drag-and-drop e-mail builder, so you don’t need any coding skills or design experience - it’s like the Canva (which I also use regularly in my business) of the newsletter world.

Just choose a template, customize it with your brand’s colors, fonts, and images, and you’re ready to go. The templates are designed to catch the eye and drive more clicks, helping you connect with your audience in a way that feels authentic and engaging.

Make Better Decisions With Flodesk Analytics

Once you have sent a newsletter, it’s important to know how it has performed. Flodesk’s analytics give you all the insights you need: You can see who’s opening your emails, who’s clicking on links, and which emails are driving the most engagement.

These real-time stats make it easy to see what’s working and what’s not, so you can adjust your strategy and get better results over time. For small businesses owners who come to me for help, this kind of data and insight is invaluable - and seeing opens tick up in real-time is addictive.

Sell More With Flodesk Checkout

As a small business, darting between all kinds of marketing tools can be stressful, but Flodesk isn’t just for email - it also helps you sell.

With Flodesk Checkout, you can create high-converting sales pages, upsell products, and handle unlimited transactions through Stripe, all without leaving the platform - whether it’s physical products, digital products or even services like workshops or consulting sessions.

It integrates smoothly with popular e-commerce tools like Shopify and WooCommerce, so you can easily manage your online store and email marketing in one place.

Streamline Your Workflow With Flodesk Integrations

Flodesk’s integrations allow you to work smarter and more efficiently, allowing you to use a bunch of marketing tools like Zapier, Pabbly Connect, Sessions, and Bookfunnel all in one place.

Just with integrating Zapier, for example, you can integrate thousands of apps; or with BookFunnel, deliver e-books to new subscribers when they sign up.

The best thing about integrations is how you can automate tasks to save you time by uniting all of your marketing tools in one place. This means you can focus more on creating great content and less on juggling different apps and platforms.

New Flodesk Features for 2024

One of the other things I really like about Flodesk is that its founders Martha and Rebecca actively ask and listen to users and create features based on our needs. Here’s a selection of the new features that have rolled out this year so far:

• Link in Bio forms are perfect to help you grow your email list directly from social media. You can create a "Link in Bio" page with Flodesk that leads followers straight to your sign-up form and other shareable links - no third party tool required.

• Video forms let you add videos directly into your sign-up forms. Use these to share a quick message, introduce a product, or host a webinar in a personal voice that keeps visitors engaged for longer and increases form conversion rates by up to 80%.

• Spinner Forms let visitors spin a digital wheel for a chance to win a prize, like a discount or a freebie when they subscribe to your email list. Spinner forms make signing up feel like a game, which can help increase sign-ups by up to 30% vs ordinary forms and create excitement around your brand.

• Link Actions help you guide your subscribers exactly where you want them to go. You can set up specific actions for each link in your email, like directing readers to a landing page, a blog post, or a checkout page. This makes it easy to create a smooth journey for your customers, from clicking a link to completing a desired action. It’s a powerful way to increase click-through rates, keep your audience engaged, and make data-driven decisions to keep your list growth optimized.

Why Choose Flodesk Over Other Email Marketing Platforms?

Let’s get down to the nitty gritty. Here’s why I personally have used Flodesk for years and why I keep recommending it to my followers and friends.

Simple Pricing

For a price-conscious small business owner like me, this is one of the best things about Flodesk. Other email marketing platforms charge you more as your subscriber list grows, but Flodesk offers one flat rate, no matter how many subscribers you have.

Intuitive and User-Friendly

I touched on this earlier, but I can’t overstate how easy Flodesk makes newsletter-building compared to other tools I have used. Its interface is easy to navigate and you can create, edit, and send emails with just a few clicks.

Templates Designed for Conversion

Flodesk’s stylish, pre-designed templates are optimized to convert to encourage higher open rates, more clicks, and better engagement. And since they’re fully customizable, you can easily match them to your brand.

Conclusion: Is Flodesk Right For You?

My own particular business has revolved around helping busy small business owners to succeed with social media marketing, and I’m always on the lookout for tools that can help them to grow.

Many of my followers are like me: budget-conscious and looking for tools that are user-friendly, affordable, but also powerful - and as I’ve shown, Flodesk ticks all these boxes.

For small businesses, creatives, or anyone wanting a simple way to build a newsletter, Flodesk is an ideal choice.

Get 50% Off Your First Year With Flodesk

Ready to get started? Sign up for Flodesk today and see how easy email marketing can be. Click here to get 50% off your first year of Flodesk.