How to Create And Optimize Facebook Video Ads (Get More Video Views Objective)

Are you using Facebook ads? Have you experimented with video ads yet?

Just like traditional image ads, video ads a way to grow awareness, drive sales, and increase affinity between fans and brands. Currently, you can create video ads in one of three ways:

  1. By boosting  a Facebook Page post that contains a video.
  2. By uploading a video when using the Get Installs Of Your App objective.
  3. By using the "Get More Video Views" objective.

In this post, I'll be looking at how to set up option number three  - the Get More Video Views objective - via the main ads tool, but the optimization tips will apply to all of the above. Let's take a look:

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