In recent blog posts, I have explored how brands have launched products on social media, and promote products even if they are "boring" in nature. This time, I wanted to take look at a service; companies whose offering is not tangible or photogenic like a product can be. I chose is Hassle,. a company that allows people find and book domestic cleaners online.

Hassle's social media strategy caught my eye because it goes against - in the most effective away - everything you might expect from the marketing of cleaning services, be that on social media or not. Let's take at some examples of how Hassle promotes its service and resonates with customers on Facebook and Twitter: