How to Use Hashtags to Grow Your Business on Social Media (Tips and Best Practices for Facebook, Twitter, Instagram, LinkedIn, And YouTube)

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Why Hashtags Are Important For Brands on Social Media

Hashtags on social media help to group conversations, give context to your message, and crucially - because using the"#" symbol in front of a word turns it into a clickable link - hashtags can help you and your content get found by your target audience. Clicking on a hashtag will take to a person to a list of posts containing the same hashtag.

Many brands use hashtags "just because", but adding them without purpose can one can at best weaken the message of a post, or at worst turn people off your brand completely. 

In this blog post, I'll guide you through everything you need to know about hashtags and how to make the most of them on all of the biggest social media platforms. Read on for hashtag best practices, and how to best integrate hashtags into your social media marketing strategy.

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The Complete Guide to Using Facebook Events to Promote Your Business (Best Practices and Strategies)

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With Facebook now strongly encouraging businesses to make the site somewhere that fans and customers gather to engage in tight-knit communities and meaningful conversations, Facebook Events has emerged as a highly valuable tool for marketers to spread awareness, attract new customers, and strengthen brand loyalty.

In this post, I'm going to explain everything you need to know about Facebook Events, and how to use them in the most effective way, first to boost attendance to the event, but ultimately to increase interest and long-term value for your business.

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The News Feed Is Dying: How to Drive Facebook Fans Directly to Your Page

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Warning: If you want your brand to get noticed and succeed on Facebook, you have to stop relying on the News Feed.

In this blog post I’m going to explain why, and what you need to do to stand out from the crowd and continue to generate business through Facebook. 

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7 Ways to Use Any Holiday to Drive Sales Through Facebook and Instagram (Bloom & Wild Mother's Day Case Study)

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I'm really not very good at choosing flowers, let alone describing to a florist what I think the recipient would like. So for Valentine's Day this year, I pinned my hopes on Bloom & Wild - a  company that delivers bunches of fresh flowers through your letterbox. Thankfully, they pulled through and my wife loved the bouquet.

I, however, was more interested in their social media marketing. And with Mother's Day coming up here in the UK, I wanted to analyse how they promote what must be one of Wild and Bloom's biggest dates of the year.

In this blog post, I've highlighted - with examples - 7 ways that Wild & Bloom uses Mother's Day to drive sales through social media. The same premise could be adapted and used for almost any brand, so let's take a look.

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How to Create Profitable Facebook Mobile Video Ads for Every Placement (News Feed, Pre-Roll, Mid-Roll, Canvas)

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Why You Can No Longer Ignore Facebook Mobile Video Ads

Mobile is fast becoming the primary media consumption device, and people people are watching for longer - especially on Facebook. More than 100 million hours of video are watched on Facebook every day, so video ads now give businesses the potential to reach a huge audience.  Amazingly, US mobile ad spend is projected to grow to overtake TV ad spend during 2019.

To give you a sense of the impact of mobile content (including ads) on Facebook, the site says that it takes people just 1.7 seconds to consume mobile content on Facebook, compared to 2.5 seconds on desktop, and that people report recalling mobile feed content after seeing it for just a quarter of a second.

Unlike TV where the majority of commercials are still 30-seconds long and non-skippable, mobile video ads appear in a variety of skippable and non-skippable formats on Facebook: in the News Feed, and before and during videos.

The challenge for businesses, then, is how to create mobile video ads that generate the best return, wherever they are placed. In this blog post, I will cover the three main video ads types on Facebook, highlight their benefits, and offer some key techniques for helping you to succeed with each.

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