How to Create Profitable Facebook Mobile Video Ads for Every Placement (News Feed, Pre-Roll, Mid-Roll, Canvas)

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Why You Can No Longer Ignore Facebook Mobile Video Ads

Mobile is fast becoming the primary media consumption device, and people people are watching for longer - especially on Facebook. More than 100 million hours of video are watched on Facebook every day, so video ads now give businesses the potential to reach a huge audience.  Amazingly, US mobile ad spend is projected to grow to overtake TV ad spend during 2019.

To give you a sense of the impact of mobile content (including ads) on Facebook, the site says that it takes people just 1.7 seconds to consume mobile content on Facebook, compared to 2.5 seconds on desktop, and that people report recalling mobile feed content after seeing it for just a quarter of a second.

Unlike TV where the majority of commercials are still 30-seconds long and non-skippable, mobile video ads appear in a variety of skippable and non-skippable formats on Facebook: in the News Feed, and before and during videos.

The challenge for businesses, then, is how to create mobile video ads that generate the best return, wherever they are placed. In this blog post, I will cover the three main video ads types on Facebook, highlight their benefits, and offer some key techniques for helping you to succeed with each.

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5 Things Every Brand Must Now Do To Survive and Thrive on Facebook in 2018

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On January 11, 2018, Facebook CEO Mark Zuckerberg announced a major change to the Facebook News Feed, one that has a far-reaching impact on brands and businesses who use the site to interact with and reach new customers.

In this blog post, I'll explain what's going on and how you can adapt to survive and thrive on Facebook in 2018.

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Want More Facebook Reach? Motivate Fans to REACT. Here's How and Why to Do It

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Do you encourage fans to react to your Facebook posts? Here's why you need to start doing it to drive reach and increase engagement.

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6 New Facebook Page Features Your Business Needs to Know About in 2017

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With 2017 now in full swing, are you doing all you can to optimise your Facebook marketing strategy? A whole slew of new features were rolled between the end of last year and now - and some, you really can't afford to miss. 

In this blog post, I'll be highlighting six new Facebook features that every brand needs to consider right now. Let's go!

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9 Killer Quotes and Insights for Brands By the Pros At Social Media Marketing World 2016 #SMMW16

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April 17-19th this year saw Social Media Marketing World 2016 take place in San Diego, California. Organized by Social Media Examiner, it is one of the world's biggest gatherings of social media marketers and experts. If you want the scoop on everything to make the most of social media marketing for business - the cutting edge of what's happening in the industry, you'll find it there.

In this blog post, I've compiled 9 of the juiciest advice and insights from Social Media Marketing World 2016, together with quotes that I encourage you to share! Some of the insights are new, some are reminders of the cornerstones of effective social media marketing, but all are important! Let's get going:

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