Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Do you want to make a professional-looking YouTube branded video intro for free? I'm going to show you how! In April 2014, YouTube allowed users to upload a three-second branding intro video that can be applied to play at the beginning of selected or all videos. They're a great way to build brand familiarity and keep your viewers hooked, so let's take a look at how you can make one...
Read MoreWith a high turnover of customers and a pressure to fill rooms, social media gives hotel owners a precious opportunity to attract new customers and encourage previous ones to return. Here are 5 ways that hotels can use social media. These examples are all lifted from London-based hotels, but can apply pretty much anywhere.
Read MorePeople love time-lapse videos. Whether they're made from lots of photos stitched together or a simple sped-up recording, the power to capture the story of a scene that lasted hours, days or even years in just a few minutes or seconds, is something that really resonates with audiences.
And with mobile apps that make generating time lapse videos as easy as a few taps of the finger, there's never been a better time to get involved. What's more, time lapse videos make for great content on social media - digestible in moments and very shareable - as you'll see in the examples below.
Read MoreNow more than ever, people are turning to video content to be informed and entertained on the web. And for brands who want to take advantage of this massive opportunity for exposure, an established YouTube presence is crucial. Here are five elements that make up a successful YouTube video...
Read MoreEnd cards or end screens are a technique that allows YouTube creators to finish a clip with a few seconds in which they can direct viewers to act - asking them to subscribe, click to view more content, visit their website, and plenty of other stuff. The possibilities are huge, and they are a simple and effective way to garner more engagement from your viewers. Here are five examples of really great end cards:
I like the design and simplicity of Food for Louis' end screen. Viewers are encouraged to subscribe, visit his Facebook Page, and given not one, but three options for clicking through to see more stomach-churning eating challenges.
Chuggaconroy is one of YouTube's most popular Let's Players (i.e. he records himself playing and commentating over videogames), and his channel and end screen designs are some of the best in the LP'ing community.Many Let's Players have more than one project ongoing at a time, so 'next', 'previous' and 'playlist' buttons (brought to life with spotlight annotations) are essential additions. Another impressive touch is the branding of the end screen, which always reflects the game in question, is neatly done, and helps to project a greater sense of professionalism.
In this example, not only does Epic Meal Time use its end screen as a way to tease more of its videos, but also as a a way to drive home a promotional message, encouraging viewers to visit their shop to buy merchandise.
Last up is this colourful example of an end screen from Today I learned, featuring two clear call to actions - "Watch more Today I Learned" and "subscribe for new videos every week - and a choice of three new videos thumbnails to choose from.
How do you use your YouTube end screens to encourage more engagement from viewers? Let me know in the comments below!
Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.
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Hi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
