3 Easy Ways to Increase Click-Through Rates on Pinterest (With Examples)
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Are you looking for ways to increase engagement and click-through rates on Pinterest?
If your pins are visually on-point already, that's half the battle won! Next, it's time to push forward towards what success on Pinterest looks like for you - and for most businesses, that’s usually what happens after someone clicks your pin.
Whatever action you want people to take - like driving website traffic, increasing sales of a product, or growing video views - these three simple strategies will help you on that path. Let's look!
Increase Pinterest CTR Tip #1: Add a direct link
3 Easy Ways to Increase Click-Through Rates on Pinterest (With Examples)
3 Easy Ways to Increase Click-Through Rates on Pinterest (With Examples)
This might seem obvious, but you’d be surprised how often it is overlooked to the detriment of businesses! When someone spots your product or service on Pinterest and clicks on the pin, they expect to be taken straight to it.
Don't fall into the trap of simply adding a link to your website to each Pin - that's a surefire way to lose customers. If they click through and end up on your home page, they’re probably going to shrug their shoulders and click away.
For each and every pin that you post, always include a click-through link that takes the user directly to the product, service, blog post, etc. that is featured.
Increase Pinterest CTR Tip #2: Be consistent with images
3 Easy Ways to Increase Click-Through Rates on Pinterest (With Examples)
3 Easy Ways to Increase Click-Through Rates on Pinterest (With Examples)
This one is all about creating a seamless journey for customers, especially if your intention is for them to make a purchase.
When planning your pin design, think about matching the style and theme to that of your website. That way, potential customers will intuitively realise that they are on the right path to purchasing.
If your pin's design is wildly different to that of your website, that is often enough to put a customer off (however unjustified!).
So in order to create as smooth and seamless customer journey as possible, matching imagery and styling between Pinterest and your website is a solid strategy.
Increase Pinterest CTR Tip #3: Use the description wisely
3 Easy Ways to Increase Click-Through Rates on Pinterest (With Examples)
Pinterest offers you 500 valuable characters in the description of your pin to fill with, well, whatever you like.
But if we're talking about driving action, you want to use the space (especially the opening few lines which are displayed before being cut off) to give context to the pin itself and a message that encourages users to click through.
For example, a clothing brand might use the pin description to give more information about a particular garment (handmade, 100% cotton, new-in, etc.), followed by a call-to-action, telling a user to click or tap to buy or explore the collection.
In the example above, the user is instructed to make their dog healthy and delicious home-made dog food.
Increase Pinterest CTR Conclusion
So there you have it! Three simple strategies to drive action and increase click-through rates on your Pinterest content. Simple but effective!
What are your best strategies for increasing click-through rates on Pinterest? Let me know in the comments below!
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.
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