Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
ing for ways to use Pinterest Stories (AKA Story Pins) for business?
In this blog post, I’m going to tell you everything you need to know about Story Pins and why you should use them, plus share some best practices and examples of brands and businesses already making the most of them to grow an audience and promote their products.
Read MoreAre you an individual or business trying to decide whether Adobe Spark or Canva is best as an easy way to create stunning graphics for social media?
In this blog post, I will be taking an in-depth look at both tools to help you decide which you should be using to build your brand's graphics in 2021.
Plus, I’ll end with my personal opinion on which is the top pick between the two!
Note: Both Canva and Adobe Spark have free plans, but this post will be a review of the features of both tools’ individual paid plans.
Read MoreAre you looking to increase brand loyalty and sales through social media?
The COVID-19 pandemic has not only fundamentally changed the way people shop, but also tested brand loyalty like never before.
People's preference of where they shop means more to them than it did in the past - it’s based on a lot more than on price alone brands - and to succeed on social media in a post-COVID-19 world, businesses must rise to the occasion.
In this blog post, I'll share with you 3 considerations that are influencing purchase decisions and brand loyalty, and what you can do on social media to align your strategy with what customers want.
Read MoreAre you looking for ideas for what content to use as pins on your Pinterest boards?
Whatever business you're in, you've probably got a good inkling of what your customers might want to see, but you can't beat data-backed reasons for choosing one topic or idea over another.
That's where Pinterest Trends comes in - a free tool that tells you what people in the US, UK, and Canada are looking for on the site.
Let's take a look, and how you can use Pinterest Trends to come up with a treasure trove of inspiration for your own social media content, both on Pinterest and elsewhere.
Read MoreAre you looking for ways to increase engagement and click-through rates on Pinterest?
If your pins are visually on-point already, that's half the battle won! Next, it's time to push forward towards what success on Pinterest looks like for you - and for most businesses, that’s usually what happens after someone clicks your pin.
Whatever action you want people to take - like driving website traffic, increasing sales of a product, or growing video views - these three simple strategies will help you on that path. Let's look!
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
