What to Post on Pinterest: Get Tons of Ideas With the Pinterest Trends Tool For Business

Are you looking for ideas for what content to use as pins on your Pinterest boards?

Whatever business you're in, you've probably got a good inkling of what your customers might want to see, but you can't beat data-backed reasons for choosing one topic or idea over another.

That's where Pinterest Trends comes in - a free tool that tells you what people in the US, UK, and Canada are looking for on the site.

Let's take a look, and how you can use Pinterest Trends to come up with a treasure trove of inspiration for your own social media content, both on Pinterest and elsewhere.

The Pinterest Trends Page

To find the Pinterest Trends page, visit trends.pinterest.com

The first thing you'll see is a visual overview of the week's top Pinterest trends - the big stuff that is trending on the site.

As you might expect, home decor ideas dominate, but there's also "valentines gift for boyfriend" - interest and insightful, as I'm writing this post in January in the run-up to Valentine's Day on February 14th.

Next to each trending search term is a graph that demonstrates its recent popularity - we'll see more about this in a second.

Searching Pinterest Trends

Assuming that none of the week's top Pinterest Trends relates to your business, above them is a search bar, with results that you can filter by UK, US, and Canada.

Start typing a search term for your business, and you'll immediately be fed keyword suggestions that are commonly used and related to it on Pinterest.

In this example, I type "dog" and get popular topic suggestions including:

dogs aesthetic
dog rooms
dogs and puppies
dog cake recipe
dog birthday
dog crate furniture

Some good ideas there already! Let's click on one - "dog cake recipe" - for a closer look.

What you'll get is a chart showing the popularity of the search term, by week, over the past year.

Each data point compares the search volume of a term with all other searches on Pinterest during that week. The results are then indexed from 0 to 100 to compare the relative volume of each term.

Below the chart you'll find related search terms, which you can click to add their data to the chart for comparison.

When you do this, more related search terms will appear - and you can continue to tap the > arrow for more suggestions. A maximum of 4 search terms is available for comparison at any one time.

Pinterest Popular Pins Suggestions

At the bottom of the screen, you'll find a section containing popular pins based on your search terms you have added to the graph. Clicking on these opens up a Pinterest search for a particular keyword, and shows you the top results.

Popular search terms via Pinterest Trends

How to Use Pinterest Trends for Content Ideas

Now you've got all of this data, what to do with it? Here are a few ideas.

Capitalise on Seasonal Trends

Pinterest Trends gives you a really simple way to see - by week and month - when certain topics rise and fall in popularity, allowing you to plan and prep accordingly.

Look at this trend for "summer party ideas". It's surprisingly buoyant throughout the early part of the year, but peaks in May and June before tailing off throughout July and August.

Note: Consider how the trends you search for might differ across the UK, US, and Canada.

Generate ideas for long tail keywords

Competing against established content for super popular keywords on Pinterest is tricky these days, but there's always opportunities when you drill down into more niche ideas.

Have a play around with Pinterest Trends to see what it throws up, and think about how you can take advantage by producing unique, low-competition content that, still, your audience will enjoy.

Check out the following example: the popularity of "bbq" is huge in relation to the likes of "built in bbq" and "bbq shelter", both of which you can use to inspire blog posts, pins, videos, etc.

Pinterest Trends Conclusion

So there you have it, a quick look at Pinterest Trends - a simple, but powerful tool to get the gears turning when it comes to content generation.

Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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