5 Examples of Boring Businesses That Prove ANY Brand Can Win on Social Media

/

Do you run what might be considered a "boring" business? Think you can't make a meaningful impact on social media? Think again!

Just because you're not a sexy fashion company or trendy coffee shop doesn't mean that you can't draw inspiration from other "more fashionable" businesses and apply their ideas to your own content marketing, or conjure up some more unique ways to draw attention to your brand. 

In this blog post, I'll show you 5 examples of brands who have innovated in the "boring" business space on social media, and hopefully inspire you to do the same.

Read More

7 Easy Ways to Promote A Boring Business, Product or Service on Social Media (Moleskine Case Study)

/

One common question that gets asked social media marketing is how to make the most of it if your product or service is "boring," e.g. toilet roll, banking, compressed air canisters, insurance, etc. The trick is - as you'll see from Moleskine, a manufacturer of notepads - to make a feature of your brand's personality and highlight its depth: to share knowledge, to get customers involved, and to demonstrate how your product or service benefits them in their everyday lives. Let's take a closer look at some real-life examples. As you read through each example, keep in mind what is being sold here... notebooks.

Read More