Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Want to know how to set up and optimise Facebook Marketplace Ads?
In this blog post, I’ll explain what Facebook Marketplace Ads are, how to create them, and how to optimise them to generate the most clicks and purchases possible.
They’re especially exciting for businesses that want to sell their products and services to local audiences.
Read MoreWant to respond faster to your customers on social media?
In a world where customer service support via social media is now expected by customers (and preferred over phone and email), just being on social and responding whenever isn’t enough. Whether on Facebook, Twitter, Instagram, or wherever … customers want speedy replies!
And while instantaneous replies are beyond the scope of most businesses, studies show that the majority of customers expect a same-day response from brands on social media.
Read More3 FREE Social Media Marketing Tools Every Business Needs in 2021
Are you looking for free social media tools to boost your social media marketing in 2021?
In this blog post, I’m going to share three of my favourite (and in my opinion, some of the best) FREE social media marketing tools that are perfect for streamlining your workflow and creating great content for any social media platform in 2021. Let’s get going!
Free Social Media Tool For Screen Recording #1: Loom
Customer support has become a huge element of successful social media marketing, and that trend is likely to continue in 2021. Loom is a free desktop or iOS app, or Chrome extension that allows you to screen record and share video clips with ease. Loom can be used in tons of different ways for business and social media, including:
Customer support: Customers having trouble with your website? Need to make a quick “How-to” video? Record and share a clip of you talking through a solution to the problem in seconds, and share a link straight to it.
Product marketing: Record your website or service to share information on new features, or to onboard new sign ups. Alternatively, you could record a video to encourage customers to share testimonials that you can publish to your social media profiles.
Sales: Capture a prospect's attention with a personalised video recorded over your website and your face chatting away on-screen. Share the video direct with your prospect to build a personal connection from the off, and share a link to your calendar/pitch deck too.
Other things I really like about Loom include:
Letting you add a CTA button at the end of your videos.
Simple editing tools to make your video more engaging to watch.
The ability to add password protection to your videos.
Engagement metrics to see who’s been watching your videos and how well they’re performing.
Find Loom at www.loom.com
FREE Social Media Tool for Keyword Research: Ubersuggest
Need inspiration for blog post ideas? Ubersuggest has a ton of different features, but my favourite is its keyword suggestion tool. Whack a keyword into Ubersuggest and it will return a bunch of suggestions, questions, related ideas and more, ranked by popularity.
For the top 30 results, you'll be able to click through to see which website ranks highest for that particular keyword and check the page/article out for yourself.
Ubersuggest's free version gives you 3 free searches per day, which you can copy to your clipboard or export to a CSV file.
If you're looking for a mega deep-dive into blogging data and strategy, you won't get it without upgrading. But as a starting point for keyword research, Ubersuggest's free version is a great place to start.
Find Ubersuggest at www.ubersuggest.com
Creating consistently eye-catching social media graphics can be a challenge, but Canva makes the job so much easier! Most social media managers will be pretty familiar with Canva already, but as a quick and easy tool to create professional graphics for social media, I’ve yet to come across one that I like as much. It’s so easy to create still images, videos with animated text, and more.
Canva’s generous free plan gets you access to features including:
250,000+ free templates
100+ design types (social media posts, presentations, and more)
Hundreds of thousands of photos and graphics
Real-time collaboration and commenting tools
5GB cloud storage
Full disclosure: I use a paid Canva plan which gives me access to (amongst other things) premium stock graphics and instant re-sizing tools, so I can turn a square piece of content for, say, Instagram, into a long and tall image for Pinterest, instantly. So handy!
Find Canva at www.canva.com
So there you have it, my top 3 FREE social media tools for 2021. If you’d like to me suggest more ideas for free tools, including scheduling and link sharing, do let me know in the comments below!
When people want to find out if a business is any good or write a review about their experience, they'll visit TripAdvisor, Yelp, Google, etc. - and increasingly over the year - Facebook.
Like other sites, Facebook used to rely on customers giving businesses a star rating from 1 to 5 and typing out their thoughts, but that has now changed.
In this blog post, I will explain everything you need to know about how to use Facebook Recommendations, and how to use it to grow your business.
Read MoreUnlike in the past, Facebook Pages are no longer primarily a place for people to view your business' Facebook Posts.
With the increased ineffectivenss of the News Feed, Facebook has moved to create additional value for businesses by making Pages a place where people can find all the information they need about your business, and to easily act upon it.
Chances are that many people will come across your Facebook Page before even your website, whether through Google or a search on the Facebook app. So, the key is to make it as useful to them as possible.
In short, these days your Facebook Page should act as a central hub for everything your business offers.
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
