How Ben & Jerry's Uses Images to Delight on Facebook, Instagram, Twitter, and Google+

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Ben and Jerry's has millions of passionate followers on social media, and it keeps them engaged by tailoring specific content to the networks that it posts on - Facebook, Twitter, Instagram, Pinterest, and Google+.

The ice-cream maker's use of different images for each site ensures that it hits the right spot, wherever its audience is.

Let's take a look at how Ben and Jerry's capitalised on Valentine's Day...

On Facebook, Ben & Jerry's focuses on light-hearted posts that encourage likes, comments, and shares.

Post by Ben & Jerry's.

On Twitter, it sizes its images to be seen fully in the news feed (no expanding necessary) to get the most exposure possible.

On Instagram, the ice-cream brand plays into the arty, creative culture of the app with a carefully-composed shot aimed at a more affluent audience.

On Pinterest, Ben and Jerry's prioritised their "Love" board, which contains lots of "quotes" posts, which are very re-pinnable.

And it even catered to its fans on Google+, re-purposing its Twitter post, but cropping the image into a square to fit best on the platform

Do you have a similar strategy for the social networks you use? Let me know in the comments below!

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Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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