One of the tried and tested ways to conjure up great content for your social media profiles is to give each day a theme - like Motivation Mondays or Throwback Thursdays. In this post, I'm going to give you 10 example ideas for posts on a Friday. By tapping into the mindset of your audience - tired and weary at the end of a working week - your brand can deliver the "pick me up" they need, or the catalyst that drives them happily into the weekend. Without further ado, let's get started:

1. @cspenn encourages followers to share in the experience of drinking coffee to make it through the last day of the working week.

It's Friday! Caffeinate and power through, friends. New friend? Welcome aboard: http://t.co/kFObLY7xPo pic.twitter.com/ldXAJSCk56
— Christopher Penn (@cspenn) March 6, 2015

2. Calvin and Hobbes wishes their fans a Happy Friday, along with a fun and shareable dancing animation.

Happy Friday. Enjoy the weekend! pic.twitter.com/66TS2DgwNg
— Calvin and Hobbes (@Calvinn_Hobbes) March 7, 2015

3. Wawa associates the feel-good feeling of Fridays with its product - perhaps their fans will want to share in a piece of that high... and grab a bottle!

It's always a feel-good Friday with Wawa Teas & Fruit Drinks. pic.twitter.com/U2TOjgbddK
— Wawa (@Wawa) March 6, 2015

4. SF Gate goes a slightly different route, sharing some feel-good news

A feel-good Friday story: Berkeley students dress like Einstein -- for a world record. http://t.co/HSOvoNxRpj pic.twitter.com/x70cFB5kO7
— SFGate (@SFGate) March 6, 2015

5. How about a feel-good image or video, like this one from Tourism Ireland? Subtle promotion, but oh, so relaxing for fans tired at the end of the week.

This week's Friday feel-good moment comes from the @fermanaghlakes in beautiful @DiscoverNI. Exquisite, isn't it? pic.twitter.com/cfUO7qo8jK
— Tourism Ireland SA (@gotoirelandSA) March 6, 2015

6. Of course, a cheery image - dogs and cats go down especially well - is simple, yet effective.

Happy Friday! http://t.co/QQAYewrKLx pic.twitter.com/ggJHwWarVj
— BuzzFeed (@BuzzFeed) March 6, 2015

7. Become part of a global community with the #TGIF hashtag.

When there's only one thing you want at the store #Pabst #TGIF pic.twitter.com/BWrg7JUlbW
— Pabst Blue Ribbon (@PabstBlueRibbon) March 6, 2015

8. Reward your weary followers with a "Freebie Friday" giveaway.

Happy Friday! RT & Follow @_davidandyoung for a chance to win. #FreebieFriday #giveaway pic.twitter.com/3pIl8ZM2ny
— David&Young (@_davidandyoung) March 6, 2015

9. Sign off for the week, thanking fans for their participation and wishing them a good weekend.

Happy Friday :) We’re signing off for the week, enjoy your weekend! pic.twitter.com/uoJgJQ6Cjn
— Nottingham Trent Uni (@TrentUni) March 6, 2015

10. Highlight notable Fridays (like Friday 13th and Black Friday) to cause a buzz amongst your fan base.

Friday the 13th next week? Turn your luck around with FREE adult cat adoptions March 13-17! http://t.co/iWmq6CHdO8 pic.twitter.com/2ArQtQIDP4
— Best Friends - Utah (@BFAS_UT) March 2, 2015

Over to you

As you can see, Fridays provide a unique opportunity to connect with the emotions of your audience in social media; lifting the mood and lightening the tone, whichever industry you're in. Will you be using any of the strategies above? Let me know in the comments below!

Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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