5 Ways to Use Timely and Topical Events to Drive Engagement on Social Media (Innocent Case Study)

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Topical events provide brands with an endless, predictable  stream of inspiration for content on social media. As they often tie into the lives of your audience, they're always pretty popular, so it's handy to have a bank of pre-prepared posts that you can schedule for different occasions.

Innocent, the smoothie drinks company, produces some of my favourite examples of "bandwagonning" onto topical and timely events; tailoring the branding and tone to their audience. Take a look at 5 of their most recent examples and use them as inspiration for your own strategy.

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5 Easy Valentine's Day Ideas for Social Media (To Make Your Customers Love You Just A Little Bit More)

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Valentine's Day is one of the most lucrative holidays for businesses, a fantastic opportunity to show your customers how much you appreciate their support and ongoing relationship with you, and strengthen those bonds even further. Here are five simple ideas to help give your fans a warm, fuzzy feeling on social media this February 14th:

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Top 10 Best FREE Social Media Marketing Tools for 2015

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Are you looking for free tools to improve, organise, and analyse your social media marketing? I've compiled a list of 10 of the best resources out there as we begin 2015. Some of the tools listed below have a paid option in addition to their free offering, but be reassured that you can benefit from all of them without having to spend a penny.

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5 Holiday-Themed Social Media Contest Ideas to Attract Customers

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Christmas is the season for giving, and in the case of social media marketing, giveaways can also result in you getting: increased engagement, new fans, a boost in sales, and lots more. Running a successful holiday-themed contest can be quick and simple, so check out some of the following cool ideas and consider incorporating them into your own strategy.

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7 Easy Ways to Promote A Boring Business, Product or Service on Social Media (Moleskine Case Study)

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One common question that gets asked social media marketing is how to make the most of it if your product or service is "boring," e.g. toilet roll, banking, compressed air canisters, insurance, etc. The trick is - as you'll see from Moleskine, a manufacturer of notepads - to make a feature of your brand's personality and highlight its depth: to share knowledge, to get customers involved, and to demonstrate how your product or service benefits them in their everyday lives. Let's take a closer look at some real-life examples. As you read through each example, keep in mind what is being sold here... notebooks.

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