How to Create A Social Media Marketing Plan For Business in 6 Easy Steps (Updated 2016)

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Do you have a social media marketing plan for your business, or would you like to create one? Many businesses struggle to pinpoint exactly what they want to get out of social media, and how to measure whether all of their hard work is paying dividends. In this blog post, I will show you how to create an easy-to-follow, robust social media marketing strategy in 6 easy steps.

Whether you're already active on social media or are starting from scratch, a plan will help guide your activity and provide you with solid reasoning behind everything that you do, from content creation to customer interaction, to advertising, and more. You'll be able to see how you are performing, experiment to improve results, and easily calculate your return on investment.

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10 "Feel Good Friday" Post Ideas That Fans Will Love You For

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One of the tried and tested ways to conjure up great content for your social media profiles is to give each day a theme - like Motivation Mondays or Throwback Thursdays. In this post, I'm going to give you 10 example ideas for posts on a Friday. By tapping into the mindset of your audience - tired and weary at the end of a working week - your brand can deliver the "pick me up" they need, or the catalyst that drives them happily into the weekend. Without further ado, let's get started:

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5 Ways to Use Timely and Topical Events to Drive Engagement on Social Media (Innocent Case Study)

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Topical events provide brands with an endless, predictable  stream of inspiration for content on social media. As they often tie into the lives of your audience, they're always pretty popular, so it's handy to have a bank of pre-prepared posts that you can schedule for different occasions.

Innocent, the smoothie drinks company, produces some of my favourite examples of "bandwagonning" onto topical and timely events; tailoring the branding and tone to their audience. Take a look at 5 of their most recent examples and use them as inspiration for your own strategy.

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LinkedIn Profile Photo Tips: 8 Examples of Best LinkedIn Profile Pictures

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Do you want to make the best first impression on LinkedIn? A high quality, appropriate profile photo is one the best ways to make it happen. Deciding whether or not to have a profile photo on your LinkedIn profile is no-brainer. Not uploading one is a sure fire recipe to professional and networking suicide on the site. I've previously blogged about the types of profiles photos to avoid, so now let's look at ways to make your LinkedIn profile picture shine, and show you some examples to inspire you to improve your own.

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6 Ways to Brand Your Images For Social Media (And Why You Should Start Today)

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Social networks, more and more, are becoming a visual as a medium. With so much competition for eyeballs, it is important  for brands to ensure that their images are as eye-catching and recognisable as possible in order to get noticed. High quality images are one thing, but having fans instantly recognise when an image has been posted by you as they scroll through their visually-saturated news feeds, is also crucial.

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